Making a business presentation more professional

A presentation is something that almost everyone on the planet has to do at some point in their lives.

PowerPoint was one of the first tools that we all learned to use in the early days of the digital era, and it continues to be one of the most popular tools for personal and professional use today.

However, it is past time to acknowledge that we are no longer living in the 2000s (and certainly not in the 2010s!).

It is no longer acceptable to make presentations in an old-fashioned manner.

The ability to keep your business presentations up to date is critical when dealing with important business issues.

The more advanced and high-end software solutions you use for pitching your projects and showcasing your work, the better impression you make on potential clients and partners. Instead of putting together a traditional set of slides, why not try creating a dynamic video presentation instead? It is not as difficult as it appears – simply choose a user-friendly Online Video Editor that includes the appropriate templates and get to work! But first, take a look at some suggestions for what makes a good presentation for your company – it isn’t always that straightforward.

Rule 1: Take your time and think it through.

Before you even open the programme, take some time to sit down and sketch out the general structure of your future presentation. Consider the overall purpose of the piece: Is it a business offer, a pitch for an idea, a call to action or simply an amount of useful information to your target audience?

This software will transform your presentation into something stunning and professional!

Once you’ve figured that out, you can focus on the most critical aspects of your presentation. Make a clear statement about your critical point and include some essential details. Incorporate a couple of illustrative cases, if applicable, and provide only the background information that is necessary (don’t go into detail about your company’s entire history, dating back to 1910!) Write your contact information on the last slide so that your viewers can easily get in touch with you for more information.

Rule 2: Keep things as simple as possible.

Don’t try to make your presentation look like a book; instead, make it look like a presentation. Instead of writing long paragraphs with full sentences, to save time, use short bullet points to condense everything. Ideally, you should keep each point on its own slide to avoid confusion. Even if you want to keep your “1,2,3” on one page, don’t include more than three or four points at a time.

Rule 3: Showing rather than telling is preferable.

When numbers, percentages, and trends are presented in graphs and diagrams, they appear much more appealing. There are a plethora of free online services, such as this one, that can help you package your information in the most digestible format. Think outside the box and experiment with different visual tools: algorithms look great in flowcharts, complex instructions can make excellent mind maps, and so forth.

Rule 4: Don’t go overboard with the colours.

There’s nothing wrong with using bright colours in your presentation. Colours aid in capturing the attention of viewers and contributing to the creation of the appropriate mood. However, you must exercise caution when using them, as too many shades will distract your audience and make you appear less serious than you really are.

Regardless of how informal your company’s image appears to be, it is still a business presentation, and it is best to keep it as professional as possible. Check that your background, text, and images do not conflict with one another as you create your design.

Rule 5: Stay away from generic illustrations.

Make an effort to use real photographs and graphs that illustrate something relevant to your company’s operations. Stock photos of graphic humans shaking hands, office workers laughing merrily at their desks, and random graphs demonstrating some abstract growth should not be included in your presentation because they do not add any value.

Of course, there are some exceptions to this rule. When you need to show specific trends and schemes in layouts, such as “A derives from B,” you may have to use generic images from Google to accomplish this, which is understandable. As a general rule, get into the habit of asking yourself why you require this specific image in this particular location and working from there.

Rule 6: Be Conscious of Your Image Quality

Never include images of poor quality in your presentations. That is, unless you have to (for example, if you are working with an archived image). Images and graphics that are blurry or pixelated appear unprofessional, which is not something you want to see in a professional business presentation.

Look for high-quality photographs, especially if you plan to show them on a large screen during your presentation. When it comes to choosing graphic objects, always choose vector formats (such as.png) so that you can easily resize them as needed.

Rule number seven: Less is more.

Let us take it as a general principle: presentations are not intended to be excessively lengthy. Whatever you’re doing with it, whether you’re displaying it physically in front of an audience, posting it on your website, or sending it via email, the rule applies. In order to pique someone’s interest, a presentation must emphasise the most important aspects of the subject matter. Therefore, the audience will be compelled to learn more – provided that your key points are on target and persuasive.

Consider the following example: if you are presenting your own project to your teammates, make sure they understand what makes your idea worth their time, what results from you expect to achieve, and how it is all feasible.

It is important to communicate the benefits of working with you and your expectations to your business partners if it is a commercial offer for your business partners. Last but not least, keep things brief and straightforward – time is money, and you don’t want to lose money by underestimating the value of other people’s time.

This software will transform your presentation into something stunning and professional!


Charles V Kaluwasha

C EO at CJ Investiment.

Phone: +1 260-243-5500

Making a business presentation more professional

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