​A step-by-step guide to starting and running an online business

It’s possible that not all of the channels listed below will be beneficial to your company. Setup and ongoing management time for each differ significantly. Some of them necessitate regular attention or updates, while others can wait.

Accessing the internet

Customers, both current and potential, will be able to find and contact you more easily as a result. You’re not the only one without a company website. Clients are able to purchase your products and services online, which means you can make sales to people who live on the other side of town or around the world. If you want to be found by your customers, they will almost always use a search engine.

Customer loyalty will increase as a result of this. You can also learn a lot about your customers’ behaviour, how frequently they visit your website, and what they buy when you go online.

Establishing an online presence on Facebook

Having a Facebook page for your business gives you the opportunity to’show up’ as a brand on the platform and communicate with your customers on a regular basis. Creating groups and communities on Facebook is a great way to connect with potential customers once your page is up and running.

Updating my Instagram with new photos

You can encourage customers to follow your business on Instagram by creating an account for it. As a side benefit, you can use your account to “follow” regular customers, thereby reaching out and encouraging them to return the favour by following you back. As a result, you can connect with the rest of your customer’s social networks by taking photos or videos and tagging them.

Putting together new material

No matter which channels you use to communicate with your customers, you’ll have to put some effort into creating content. Taking pictures for Instagram posts or writing blogs for your website could be on your list of tasks. Every single one of your emails, too. Each of these content types necessitates the creation and dissemination of new material on a regular basis.

You can create videos that show customers new and interesting ways to use your product and upload them to YouTube using only your phone’s recording and editing capabilities. Another option is to write articles for LinkedIn that educate and inspire your customers if you run a professional services firm. The important thing to remember is that customers who are more satisfied with your brand, product, or service are more likely to return to spend money with you. As a result, you’ll be able to reconnect with your customers in an efficient and effective manner, increasing repeat business.

Reference data:

How Can Small Businesses Get Attention of Your Customers. http://www.smallbizviewpoints.com/2016/11/08/how-can-small-businesses-get-attention-of-your-customers/

13 Customer Service Trends That Are a Must for 2021 | Zowie. https://getzowie.com/customer-service-trends/

These YouTubers in Pakistan are promoting friendship with …. https://timesofindia.indiatimes.com/india/these-youtubers-in-pakistan-are-promoting-friendship-with-india/articleshow/78290378.cms


Charles V Kaluwasha

C EO at CJ Investiment.


Golden Bay, Perth

WA 6174


​A step-by-step guide to starting and running an online business

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